A bit of a different post from me today, but one that’s utterly relevant to a lot of us. How do you grow your online presence and increase traffic to your blog or website? It’s something that I think about often, if not daily. Because let’s face it: nowadays having a blog or a website is congruent to having a resume. Most of us already have a blog, or there’s one coming soon or we’re contemplating setting one up. It’s not just about creating one’s personal brand, but about having a positive outlet where self-expression and creativity can roam free. For me, having a blog is one of THE best experiences of my life, it opened up my horizon and allowed opportunities to knock at my door. I started out thinking it didn’t matter if no one read my blog or came to my website. I simply wanted to create content that I was proud of, sort of a journal of weekly musings and things I was passionate about. But it turns out people do come to my website and they do read my content. Not only that, but they also leave such kind and thoughtful comments. It is the feedback I receive from these beautiful people that inspires and motivates me to create content and stay consistent. I want to encourage, inspire and motivate in return. I want people to be able to find and enjoy the content I create. So naturally, there lies the question how can I get my content in front of as many sets of eyes as possible?
These are 5 of the things I have been focusing on and that have helped drive traffic to my blog, thus helping to grow my online presence. Let’s dive in, hope you’ll find this helpful …
This is a GOLD MINE I’ll be devoting a lot of my time to in these upcoming weeks, establishing and growing my presence. Pinterest is a MASSIVE platform currently in the process of building a visual search engine to rival Google. We all need to take it seriously: bloggers and content consumers in general. It is a great place to find a recipe for tonight’s dinner, an outfit for an upcoming event or ways to stay motivated. Some of the things I plan to focus on are trying to join Group Boards and use Tailwind to create a daily schedule of pins that allows me to have an active presence. You also want to ensure that your content can be easily pinned. Adding a Pin It button to your photos and having a Pin It icon at the bottom of each post are some of the things that will ensure blog posts and photos can be easily shared by those visiting your blog.
Most bloggers using Pinterest, credit it as their main traffic resource and I’m hoping over the next few months the same will hold true for me as well. But at this point, the Google SEO is the driving force behind my blog. While no one really knows the secrets behind Google’s search algorithm, there are a few guidelines that help increase the chances of your posts being featured on the first page. Having content that adds value (such as my post on Ways to Deal with Stress, read more here), that provides information (such as product reviews and comparisons) or that addresses a popular topic (an upcoming launch or product that was just released, like the Tom Ford Solar Exposure Face Palette reviewed here) are key ingredients to writing a successful post. Of course, the post has to be accompanied by crisp and clear photos, has to be legible and at a minimum 300 words (my preference is to write posts between 500-1,000 words).
I love Instagram, it’s the social media platform I’ve been spending most of my time on thus far. But Instagram has become so unpredictable and dare I say, unfair. The new algorithm implemented seems to favor large accounts, putting smaller brands at a huge disadvantage. Hence why more and more people have migrated over to or have dedicated more of their time to Pinterest (myself included). The one thing that keeps me going back to Instagram is the wonderful community of people I now belong to, the interaction and engagement. You can find and join communities by searching and/or posting to specific hashtags depending on your interests. For instance, I typically post to #BeautyCommunity or #SkincareRoutine, depending on my content. But there are communities of photographers, foodies, interior designers, fashionistas, perfume aficionados, etc. I would suggest to like and leave a meaningful comment on those posts that interest you. Those comments lead to interactions that eventually turn into friendships and so a supportive network of like-minded individuals is formed.
4) Follow and comment on other blogs
This is a very predictable way to reach a new set of eyes and gain traffic to your blog. I’m not referring just to the bloggers whose blogs you comment on, but their readers as well. The blogging community can be very competitive these days (fact!), but there are is also a sense of camaraderie and a bond that forms between bloggers, we’re all fighting the same battle after all! It’s sort of that unspoken rule, that most people seem to follow. There are several blogs that I subscribe to and where I feel I have achieved that camaraderie and bond with the other bloggers. Jenny who blogs over at Geeky Posh, Jenn from Beauty by JellyBean and Mili from Sharmtoaster are some of the lovely ladies I befriended on Instagram early on and whose blogs I devour faithfully. Not only is their content inspiring and their photography simply stunning, but they are some of the kindest, most supportive and helpful people I’ve come across.
5) Add your social media info to your signature
This is one tip that stayed with me from my days in Corporate America. You want to add your social media info (ie, blog name, Instagram, Twitter) to your email signature, business card (if you have one) and any other form of correspondence (thank you notes, letters of any kind, etc), as well as include it with your signature when commenting and leaving messages on other bloggers’ posts. People do take notice and chances are they will stop by your blog to see what you’re all about.
So what are your thoughts on this type of content? Do you have any suggestions that have helped drive traffic to your own blog or website? Please share in the comments down below.
This is NOT a sponsored post but it does contain referral links. Read my Disclaimer policy for more info.