Hello my beautiful friends and welcome back to another Behind the Brand post! Those who’ve been with me for a while (a BIG thank you and virtual hugs) are already familiar with this series I started here on the blog not too long ago. These are interviews with IT brands of the moment, brands that are inspirational and that are changing the world as we know it.
One such memorable brand is Parisian line Christophe Robin Haircare, available at major retailers such as Sephora, Nordstrom, Saks Fifth Avenue, Net-a-Porter, Space NK and Bluemercury. I was first introduced to this haircare line a few months ago, you can read more about how I came across them here. What instantly drew me to this brand is the way they formulate their products. Haircare products in general are some of the most toxic we use in our daily lives, thus ingredients cannot be overlooked. The Christophe Robin line is made with all natural ingredients. The products are free of parabens, silicones, SLES, and oxidants. Spoiler alert, I have previously raved about some of their haircare here.
The Christophe Robin brand has been recently making headlines for releasing one of the most innovative hair products yet, the Cleansing Volumizing Paste with Pure Rassoul and Rose Extracts, available starting in June. Never have I seen a buzz around a haircare launch like I did this one! But as soon as this surprising product was in my possession, all other products claiming to do the same were quickly placed aside and the Cleansing Volumizing Paste was deemed a game-changer! A more detailed review will be coming to the blog soon.
The creator of this much buzzed-about brand is hair legend and famed French colorist, Christophe Robin, whose star-studded clientele include actress Catherine Deneuve and supermodel Linda Evangelista. His haircare line launched in 1999, and has been revolutionizing the haircare industry ever since. I had the immense honor to interview Christophe (in other words I’m now within 6 degrees of separation from Ms. Deneuve and Linda), and ask him some of the questions I thought would help us understand the success behind his natural yet effective line, as well as some tips and tricks worthy of celebrity status. So grab a cup of ___(insert here your favorite drink of choice) and let’s get the scoop on everything hair from none other than Christophe Robin …
- What inspired you to create your own haircare line?
I was working with models at the time and changing their hair color up to 4 times a week. Imagine the damage! I needed something to protect the hair and cleanse it gently. So, my moisturizing hair oil with lavender and my cleansing mask with lemon were born! That was over 20 years ago!
- How do you source your ingredients and how do you decide which ones make the cut?
I’ve always been incredibly inspired by nature and my travels. Ingredients tell their own story and I love how you can create something based on that. For instance, during a trip to Morocco, I discovered prickly pears and how the oil extracted from the seeds of this fruit had wonderful benefits. Women in Morocco use it to heal and protect their skin from the sun; it’s a very powerful antioxidant. It became the star ingredient of my regenerating line!
Same for the rassoul. I loved the idea that this clay was a beauty secret passed from mother to daughter during generations and wanted to find a way to apply it to haircare.
Finally, my garden is one of my biggest sources of inspiration. It’s full of flowers and colors, it has a story of its own.
- What is the most challenging part of formulating your products?
We are an independent company, so we have the luxury in some sense to follow our own pace. We never launch something until we are 100% satisfied with it! We really strive to find the best ingredients and formulas and don’t take the easy way out. We stick to our commitments, even though it’s incredibly challenging.
- What was the motivation behind the creation of your latest release, the Cleansing Volumizing Paste with Pure Rassoul and Rose Extracts?
I’ve been working on movie sets quite a bit lately and realized there was a real need for long lasting volume. Many volumizing products will give you volume for some time and then fall like a soufflé later during the day. It’s fine for a photoshoot because you need this volume just for a photo. However, during film, lets imagine the amount of product one would have to use to maintain volume through the day. The idea was to build volume day after day to get a beautiful and natural consistency. My new Cleansing Volumizing Paste creates a nice lift to the roots and adds body to the lengths. The more you would use it, the better volume and texture you would have.
- What are your top-3 must-have hair products?
My moisturizing hair oil with lavender to use as a pre-shampoo treatment or at the beach this summer.
A boar-bristle hair brush: it’s incredibly gentle on the hair and really massages your scalp to boost micro circulation (healthy scalp = healthy hair!)
The cleansing mask with lemon to gently cleanse, deeply nourish, and boost shine and color!
- How often should we wash our hair and how often should we get it cut?
I usually recommend washing your up to hair 2-3 times a week. In France, we like low maintenance, so a good cut should grow out nicely. You would cut it perhaps once every 6 months – but then it also depends on your hairstyle and the length you want to keep.
- What is your number 1 tip to help the hair regenerate and grow faster?
Take good care of your scalp! I always recommend brushing hair at night with a boar-bristle hairbrush to oxygenate the scalp and evenly distribute oils. An extra tip, do it with your hair flipped over!
- If someone is looking to change their hair color, what is the best way to find out what color suits them best?
I always say that nature does a good job. Always stay around your natural color, or keep a little bit of your natural color onto your roots for a more natural looking result. It’s also good to bring pictures of colors you like and dislike to show your colorist, sometimes we don’t have the right words to explain what we want, pictures are always easier to understand!
- Can you share with us some hair tricks that you feel everyone should know?
Never brush your hair when its soaking wet- always towel dry first and then gently start with the lengths. When they are wet, they are more heavy and prone to breakage!
When washing your hair, don’t rub your lengths. Instead, massage your scalp-the shampoo will do its work on your lengths!
Protect your hair from the sun! Apply an oil with an SPF like my moisturizing hair oil with lavender or my moisturizing hair cream. It will protect your color and keep your locks nourished and healthy!
So there you have it, the 411 on everything hair! I will attach the disclaimer that I have yet to try a Christophe Robin product that my hair didn’t enjoy. His products are high-end and sophisticated, placing a lot of thought and care on protecting, enhancing and strengthening the hair from root to tip. You are likely to notice differences in the condition of your hair over time, I most certainly have. Using these products is definitely an indulgence, but tasks such as washing, styling and taking care of the hair become a treat. And treating oneself after a hard day’s work is always a good idea!
This is NOT a sponsored post but it does contain referral links. Read my Disclaimer policy for more info.