My heart skipped a beat when I first laid my eyes on ZOEVA’s latest launch, out in stores and online on May 15th! It was as if ZOEVA had a sixth sense and read my mind! Their brand new collection, entitled Basic Moment, is an excellent alternative for those who, like myself, can’t get enough of those elegant, timeless neutrals, the kind of staple shades that work so well with every season, trend or occasion. Think chocolate, caramel and coffee tones, this collection is about celebrating life in all its facets, savoring every moment, and enjoying the here and now. The ZOEVA Basic Moment collection features two brand new offerings: a sophisticated eyeshadow palette and an essential face palette.
But don’t fool yourself! There’s nothing basic (pun intended) about this release and I have the swatches to prove it! Fair warning, we have some ground to cover, so expect a fully loaded post. Photos do speak a thousand words, after all! Enjoy!
The ZOEVA Basic Moment eyeshadow palette features 10 new shades in the most decadent and delectable tones: inviting ivory, bubbly champagne, cozy chocolate, caramel and coffee. There are 5 mattes and 5 finely milled shimmers, all housed in the signature ZOEVA slick and elegant packaging. The shades can be used individually, but also work well together. The colors have been curated in such a way that those adventurous at heart, could probably get away with using all 10 shades at the same time! That also means that all the shades are extremely wearable and no shade is a dud, something rare these days, especially with larger palettes.
The swatches top to bottom and corresponding to the shades from left to right in the palette are:
- Make it Last – matte soft ivory color, goes well as an all over the lid shade or to accentuate the inner corner and brow bone
- Yet to Come – icy champagne shade, has a subtle shimmer finish, looks so beautiful on the inner corner of the eyes. I’ve also added a dash of this to the cupid’s bow to make my lips look fuller
- Here to Stay – matte peachy brown, not as warm as one would expect. Works well in the crease or as an eyeshadow base for the more intense shimmer shades
- Liquid Clock – icy white with tiny silver micro shimmers, can be used for the inner corner of the eyes or brow bone but also patted on top of other shades (preferably on the center of the lid) for dimension
- Never Ending – a matte neutral tawny brown, not as ashy as it looks in the pan, perfect for accentuating the crease and adding some dimension to the eyes
- Unfinished – shimmery champagne gold, one of my most favorite shades, swatches so beautifully
- New Era – matte soft hazelnut brown, works to warm up the crease but can also be used on the eyelid as an everyday kind of shade
- Waiting – chestnut coppery brown, has ultra-fine silvery shimmers running thru it. Suitable for liner or to create a smokey eye
- Ever – cool-toned matte grey-ish brown, can be used to deepen the crease for a more dramatic look
- Nostalgic – sheeny shimmer grey, feels like the most sophisticated silk velvet on the skin, smooth and nicely pigmented
A disclosure I always like to use when talking about ZOEVA shadows – all swatches are single swipes, which goes to show just how pigmented and saturated these shades are.
ZOEVA has been winning fans over with the quality of their eyeshadows and for a good reason! Their powder formulas are finely milled, buttery and blend beautifully. The lasting power rivals that of any of any other high end brand out there, eliminating the need for touchups throughout the day. The pigmentation, which the swatches also confirm, is simply superior: the shades are saturated and seductive, further adding to the experience.
I was glad to see the ZOEVA Basic Moment collection includes an essential face palette that features a blush, a highlighter and a contour shade. All beautifully pigmented and infused with Vitamin E. You can gently tap your brush on them and it picks up just enough to create a soft flush, add some subtle dimension and a luminous glow to the face. But of course, the shades are buildable and can be layered for a more dramatic look if you so desire.
The swatches, top to bottom, and corresponding to the shades in the palette are:
- Yet to Come – soft peachy peony pink with a matte finish , adds a dainty and natural flush to the skin, perfect for an effortless spring/summer look
- Liquid Clock – a beautiful champagne highlight with ultra-fine gold micro shimmers running thru it
- Unfinished – a matte neutral contour shade, flattering most complexions, lends subtle dimension to the face but can also be built up for a more intense look. I’ve also added this to the sides of my nose to contour
I love that the highlight shade is not glittery but quite sheeny. It feels incredibly soft on the skin, doesn’t cling to dry patches on my face nor does it accentuate my pores, something I always struggle with when it comes to powder highlighters.
Here is a soft makeup look I wore to our family dinner last weekend, a look that is also daytime appropriate as well. I started out by blending Never Ending into the top of the crease. I swept New Era all over the lid, working toward the crease but keeping below it. I added Waiting to the outer third and popped Unfinished in the center of the lid. Finished by placing a dab of Yet to Come on the inner corner of the eyes and patted Make it Last on the brow bone. On my cheeks, I’m wearing the ZOEVA Basic Moment Face Palette reviewed in this post: the shade Unfinished to contour and add dimension, Yet to Come for a pop of color and Liquid Clock to subtly highlight the cheekbones and bring some luminosity to the face.
Personally, I think the ZOEVA team have outdone themselves with this beautiful and extremely wearable collection. There are some palettes that are pretty much fail safe and the ZOEVA Basic Moment shadows are most certainly some of them. These are the kind of palettes that can be used every day, are universally flattering and eventually become staples!
The ZOEVA Basic Moment Collection will be available in stores and online starting on May 15.
Do you have any ZOEVA palette favorites? What are your thoughts on this new collection?
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